Top 5 Books and Reference Apps in New Zealand Q1 2023

In the first quarter of 2023, the Books and Reference app category saw notable performances in New Zealand. According to data from Sensor Tower, here’s a look at the top 5 apps in this category.

Audible: Audio Entertainment from Audible, Inc. experienced a steady increase in weekly revenue, peaking at approximately $37K in the final week of March. Weekly downloads showed a gradual decline from 3.5K to just over 2K throughout the quarter. Active users saw a slight decrease from 61.2K in early January to 51.7K by the end of March.

YONDER: Fiction & Books by WEBTOON ENTERTAINMENT had a modest increase in weekly revenue, reaching around $405 by early March. Downloads saw a spike mid-quarter, peaking at 2.4K in late January, before dropping sharply to 12 by the end of March. Active users followed a similar trend, rising to 2.4K in late January and then decreasing to 1.3K by the end of the quarter.

KJV Bible Now: Audio+Verse from Bible Now Group saw a significant increase in weekly downloads, starting at 380 and peaking at 2.3K in mid-March. Active users also rose steadily, reaching 7.5K by the third week of March.

Libby, the Library App by OverDrive, Inc. maintained a consistent download rate, fluctuating between 1.3K and 2.1K throughout the quarter. Active user numbers remained relatively stable, hovering around 22K.

YouVersion Bible App + Audio from Life.Church saw a steady rate of weekly downloads, ranging from 936 to 1.2K. Active users peaked at 78.7K in late February before declining slightly to 72.5K by the end of March.

These trends highlight the varying dynamics in the Books and Reference app category in New Zealand. For more detailed insights, visit Sensor Tower.